Important metrics for managing digital marketing activities

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Reference no: EM132189911

1. Examine the specific areas you will choose to manage that fall under the planning function. For example, what might be some of the things you will plan to do and implement to build an effective team and culture? People are the most important resource in any business, what do you plan to do to build a positive team culture? What processes and systems do you plan to use?

2. The term metrics is used quite loosely on the Internet. What does the term mean to you? Give an example of one of the most important metrics for managing digital marketing activities.

Reference no: EM132189911

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