Important for strategic formulation

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(a) Explain why internal assessment is such important for strategic formulation? How strategists will use the internal assessment (audit) for effective strategy formulation? In general, internal factors are something a company can create, maintain, strengthen, or remove through effective strategies and management.

(b) Develop 5 key questions (checking points) in marketing, management, and information system audits for McDonald's. Why do you think the 5 key questions in each audit are important?

Reference no: EM131730277

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