Important for firm to develop good marketing strategy

Reference no: EM13183131

1. Consider that you are the manager of a medium-sized organization selling luxury, handmade, organic skincare products. One day, your boss asks you to justify the need for the marketing department in your organization. What reasons will you give your boss? Why? Discuss the role of marketing in this organization and in general.

Support your answers with appropriate research and reasoning

2. Why is it important for a firm to develop a good marketing strategy? In your opinion, what is a good marketing strategy?

Support your answers with appropriate research and reasoning

List ALL sources.

Reference no: EM13183131

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