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Important for buyers of active-wear

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What is your evaluation of the women's apparel industry and Harrington's market position?

What is your analysis of Harrington's financial performance?

How well does active-wear fit with consumer needs? What purchase criteria are important for buyers of active-wear?

How well does active-wear fit with the Vigor division with respect to target customer, advertising strategy, sales strategy, production capabilities?

What possible impact could this new product line have on the Vigor brand name?

Reference no: EM131110903

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