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Important component of store attractiveness

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Atmospherics is an important component of store attractiveness. Every store has its own unique look, feel, and smell. Yet each consumer may react differently to each of these elements. Visit three retailers of your own choosing and comment on how the store atmospherics affected you personally. Have a friend of the opposite sex visit the same retailers. Group the findings by sex. Why are there such differences? What can a store do to appeal to both sexes?

Reference no: EM133216774

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