Important brand growth strategy

Assignment Help Marketing Management

Reference no: EM131097384

Brands and Brand Extensions-

Reflect on the following debate, state your own position, and then engage in a learning conversation with your colleagues.

The Debate:

Some critics vigorously denounce the practice of brand extensions (whether they are related to product line or category extensions) as they believe that by employing such a strategy organizations can lose focus and consumers can become confused. Other experts maintain that brand extensions are a natural growth strategy and source of revenue for the organization.

Consider both positions, outline the key arguments in favour of each, and then take a position in support of one view:

"Brand extensions can endanger brands" versus "brand extensions are an important brand growth strategy"

Defend your response with contemporary examples at the national level and provide at least two original contemporary references drawn reputable reference sources in support of your position.

Reference no: EM131097384

Questions Cloud

Practical guide to legal writing and legal method : MBA535: Case Brief Guidelines and Rubric - What happened to the case before it arrived in this court? If it is an appellate case, list the decisions made by the lower court(s) and note what decision is being reviewed

How much must he save during each of the next years : To the nearest dollar, how much must he save during each of the next 10 years (with deposits being made at the end of each year) to meet his retirement goal

One-page detailed job description : Select two positions at Moneytree, Inc. (www.moneytreeinc.com) and develop a one-page detailed job description for each position. It is recommended that you take the time to conduct a job analysis and observe current employees

Construct a confidence interval of the mean of differences : The cars are Toyota, Mazda, Volvo, Saturn, Subaru, Hyundai, Honda, Volkswagen, and Nissan. Construct a 95% confidence interval of the mean of the differences between front repair costs and rear repair costs. Is there a difference?

Important brand growth strategy : Consider both positions, outline the key arguments in favour of each, and then take a position in support of one view: "Brand extensions can endanger brands" versus "brand extensions are an important brand growth strategy"

A telecommunications company marketing state : Case Study - Six to Seven Six to Seven is a telecommunications company marketing state of the art telecommunications equipment. The company is currently in the process of developing a new generation type of mobile phones.

Realizing the importance of answering question : The first objective listed for this chapter is: "Realizing the importance of answering the question 'Why do I work?'" As a follow up question the text asks: "How do you define "success" in your work?" (p. 144) So, why do you work?

A survey of purchasers to acquire information : A telemarketing firm has recorded the households that have purchased one or more of the company's products. These number in the millions. The firm would like to conduct a survey of purchasers to acquire information about their attitude concerning ..

User Account

All Pages