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Choose one of the topics below:
1. Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these companies had some issues.
2. Discuss how companies are changing their focus from typical selling approach to societal marketing. Identify any two companies in Australia who has been very active in following societal marketing approach. Discuss in which way they are claiming about their contribution towards the wellbeing of Australian society.
3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries who have been successful in using these concepts in pursuit of their business. You are not allowed to discuss fast food or soft drinks industries for this essay. You need to choose these brands from the following industries:
4. Labeling and packaging has been becoming a very important aspect of marketing. Identify some of the recent issues in labeling, packaging and country of origin in Australia. Students need to go through the current news and media to get the information about this area.
What are the advantages and disadvantages of the Job Characteristics Model in understanding motivation versus the Two-Factor Theory of Frederick Herzberg?
For many projects, the key resources to be managed are the project team personnel. Explain in what sense and how project team personnel are often the project's critical resource.
Where is this business in its life cycle? Is it small and rapidly growing? Is it mature or a turnaround situation?
Describe the steps involved in conducting MDS.
What does an effective compensation system entail? use at least two motivation theories to explain how an effective compensation system can lead to a higher level of motivation?
What type organisational structure does ABC have currently? What are the disadvantages of this structure for this specific organization? The organization has a vision of expanding the business and opening more branches in different areas
Health Care and Marketing
Imagine you are a manager of three employees. You have decided to assess each individual's character, personality, and job satisfaction to improve your ability to manage them.
There are many things to consider when making a move to an offshore call center. The legal, moral and business implications of a move must be considered before such a move is made. It can become more of a challenge that it is worth.
Discuss how the availability of disease management, training programs, and a nursing hotline might help with health benefits costs.
1.You are a senior manager of a firm in Florida that manufactures a range of toys locally only. Your revenues come from two products- plastic toys with no moving parts, requiring simple assembly, and electric toys with moving parts, requiring precisi..
Perfect Phrases for Building Feedback into the Onboarding Program
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