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Importance of understanding the needs

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1) Explain the value and importance of understanding the needs, wants and preferences of target customer groups for a service sector industry.

2) Explore the different factors that drive and influence customer engagement of different target customer groups within a service sector organisation.

3) Review how customer engagement factors determine customer onboarding strategies for different target customer groups within a service sector organisation.

4) Evaluate a broad range of different target customer groups' needs and expectations in terms of customer engagement for a service sector organisation.

Reference no: EM132175113

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