Importance of understanding the external environment

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Given the importance of understanding the external environment, why do some firms fail to do so? Give an example of a firm that did not understand its external environment. What were the implications of the firm's failure to understand that environment?

Reference no: EM13723880

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Importance of understanding the external environment : Given the importance of understanding the external environment, why do some firms fail to do so? Give an example of a firm that did not understand its external environment

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