Importance of triple bottom line

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a) Explain with examples importance of triple bottom line - Profits, People and Planet.?

b) Explain with examples how cross-cultural marketing enhances brand loyalty and customer/supplier relationships?

c) Explain by selecting a multinational company the importance of Outsourcing - BPO (Business Process Outsourcing) to draw global value with maximum efficiency and effectiveness?

d) Taking a multinational company explain with factual data successful strategies in export of services?

e) Explain the importance of strategic marketing research to enhance global knowledge and communications to ensure profits and returns to investors?

Reference no: EM132996350

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