Importance of the firm resources

Reference no: EM13753742

Write a 3 page paper regarding a well-known company (USA) and discuss the importance of the firm's resources and superior performance. Include the basics of Resource-Based Theories, the four characteristics of the company's resources and capabilities, and how the company utilizes the four Ps of the marketing mix. The paper should be written to APA formatting standards, using double-spaced indented paragraphs, and include three outside references other than your textbook. Please remember to format your references according to APA formatting as well.

Reference no: EM13753742

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