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Importance of segmentation

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Your friend Juliet is opening up a new Pilates studio and has sought your advice regarding segmentation. First, explain to Juliet the importance of segmentation. Then, briefly outline the steps in segmenting a market. Finally, provide recommendations for two of these steps (e.g. segmentation bases and targeting strategies) Juliet may find applicable/useful for her Pilates studio.

Reference no: EM132977346

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