Importance of marketing research

Assignment Help Marketing Research

Reference no: EM133351060

Assignment:

We had the opportunity to go through the basic market research concept, focusing on customer orientation, goal orientation, and system orientation and their relationship with the marketing mix (product, price, place, and promotion).

You are asked to contribute to the discussion on practical insight into the importance of marketing research by reflecting on what was taught in class and considering the following:

Customer orientation issues (needs and wants of customers) of any Canadian bank (e.g., TD, RBC, CIBC, etc.)
Goal orientation issues (focusing on the needs and wants of shareholders and employees) of any Canadian bank (e.g., TD, RBC, CIBC, etc.)
System orientation issues (focusing on needs and wants that relate to competition, suppliers, government policies, communities, etc.) of any Canadian bank.

After your post, provide a comment on at least one contribution from a colleague.

N: B You may check the corporate responsibility reports and strategic plans as an information source.

Reference no: EM133351060

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