Importance of employees in global strategic communication

Reference no: EM133238203

Question 1: What is the importance of employees in global strategic communication -- especially in times of change, such as in a merger or acquisition, a down-sizing of the organization, or an introduction of a new technology.

Can you think of any examples where employees seemed out of the loop and ended up damaging a company's reputation or gave a different brand message than the organization was hoping to send?

Reference no: EM133238203

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