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Importance of email as a marketing tool

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The importance of email as a marketing tool cannot be undermined. It is an easy, cheap and very personal way of reaching our customers in their homes, offices and even outdoors through their mobile devices. However, if this very effective tool of marketing communication is not used intelligently it can cause more damage than getting any benefit. In this brief article we will share some tips of how we can use email marketing more effectively which brings positive business results.

Reference no: EM13892300

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