Importance of cultural adaptations in international business

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Reference no: EM133646489

I need a good response with one cited reference to the below discussion post.

Hello Professor and Classmates,

The video on successful cross-cultural negotiation highlights the importance of cultural adaptations in international business. A pivotal adaptation by the Americans was their alignment with South Korean cultural norms, such as respecting hierarchy and seniority, which is crucial in building trust in negotiations (Brett, 2014).

However, there's a risk of overemphasizing the perceived national culture of South Korea, as this might lead to stereotyping. Also, South Koreans were likely prepared for American negotiation styles, suggesting the need for a more nuanced cultural understanding.

The success of the negotiation might also be attributed to the Americans presenting a better offer than the South Koreans' Best Alternative to a Negotiated Agreement (BATNA), indicating that while cultural sensitivity is important, the core business proposal remains vital.

The evolving nature of culture in global business interactions suggests a need for ongoing research in cross-cultural negotiation strategies, a topic extensively explored by Jeanne Brett in her work "Negotiating Globally" (Brett, 2014).

References:

Brett, J. (2014). Negotiating Globally: How to Negotiate Deals, Resolve Disputes, and Make Decisions Across Cultural Boundaries (3rd ed.). Jossey-Bass. Available at O'Reilly: Negotiating Globally, 3rd Edition.

Reference no: EM133646489

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