Importance of coordination between marketing and finance

Reference no: EM131794087

Question: In looking at Euro Disney and its "Mickey Mouse" financial performance early on, note that the subsequent actions taken amount to a product reformulation. Is this a marketing issue, a finance issue, or both? What does Euro Disney's experience suggest about the importance of coordination between marketing and finance?

This is all the informatio that I have, there is not mention of this in my text book. Any information will help.

Reference no: EM131794087

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