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Assignment:
Big data is a concept that is becoming more prevalent in the business environment. As a business analyst, understanding the importance of this concept and its relationship to the company's success is crucial in the fast-paced world where every company is looking for an advantage over the other.
Think about a company that you have worked for and how big data is used in the decision making process. If you haven't worked for any company with big data, then research big data companies and respond to the following questions.
1. Describe the company by stating the industry, size (small, medium, or large), product/services provided, and target customer profile.
2. Discuss the importance of big data to the company's overall profitability and growth.
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