Reference no: EM133675449

Assignment:

Write the challenges, solution and conclusion form the below info.

Introduction:

Renowned Canadian retailer The broad range of products and services offered by Canadian Tire Corporation includes hardware, sports, home goods, and automobiles. Originally established as a tire company in 1922, it has grown to become an important national retailer. Because of its many places, Canadian Tire has created a reputation for being a reputable brand that is linked to dependability, accessibility, and excellent quality for customers in Canada. Providing a wide range of services, such as remodeling your home, outdoor recreation, and car repair, the business places a high priority on value and first-rate client care. Customer loyalty has been strengthened even further by innovative advertising strategies and collaborative efforts. In addition to being a major driver of retail sales, Canadian Tire also creates jobs and supports community projects, which greatly contribute to the Canadian economy. Canadian Tire has a long history and continuous growth, which points to its importance for shaping consumer culture and promoting economic progress in Canada.

Business Ethics:

Compliance with legal regulations is not the only reason why Canadian tire is committed to business ethics. The organization emphasizes ethical conduct in every facet of its activities, thereby fostering a culture of justice, honesty and uprightness. By making ethical considerations at the core of decision-making processes and business transactions carried out by Canadian tire, it lives up to its moral obligations as well as earns trust from stakeholders.

Moreover, Canadian Tire has also established the importance of having clear and open interactions which are characterized by openness and clarity especially when acquiring goods and services. This commitment to openness ensures that strong relationships are built between customers, employees, suppliers and the local communities thus building trust, accountability among other things.

In general, abiding by business ethics is an important policy for Canadian Tire Company because this is what influences their corporate culture and operational systems. Through maintaining highly ethical standards in operations, this firm displays its commitment to integrity and responsibility that in turn result into long-term success and sustainability.

Business values:

The company's business values, which are guiding principles, shape Canadian Tire's organizational culture and strategy. Being innovative is one of the leading philosophies of this corporation that prompts continuous development of new products and services for meeting shifting consumer needs. Besides, community involvement is another major value that demonstrates Canadian Tire's commitment to assisting neighborhoods through partnerships, projects, and charitable works. Moreover, the constant endeavor to achieve customer satisfaction in Canadian Tire underscores its emphasis on offering excellent worth, service and experience to clients so as to nurture enduring relationships and brand loyalty.

Personal Values:

In addition, Canadian Tire expects its employees to align their own personal values with the organization's overarching objectives and core values. Empowerment in their roles is given by the establishment since it fosters a respectful culture based on shared purpose. The more engaged employees become if their personal values are congruent with those of the firm; it also boosts their job satisfaction as well as morale which result into healthy working environments highly cherishing honesty, integrity, teamwork. Canadian Tire develops a workforce that upholds its values and principles through ongoing communication, training and support with long-term commercial success and positive social impacts.

Building Credibility through Social Media at Canadian Tire -

Canadian Tire uses social media to communicate openly and encourage community involvement in order to gain reputation. The organization provides real content, such as product details, promotions, and client endorsements, on social media sites like Facebook, Twitter, and Instagram. Consistent updates demonstrate Canadian Tire's dedication to community involvement, dependability, and customer pleasure. They exhibit a customer-centric approach by immediately attending to consumer concerns and feedback. (Canadian Tire Corporation, Limited - Community Impact, n.d.) Customers are more likely to trust Canadian Tire as a result of its transparent and active social media presence, which also increases its trustworthiness. By strategically utilizing social media, the company maintains a favorable brand image and strengthens its reputation as a dependable and customer-focused shop.

Based on research conducted across several social media platforms, Canadian Tire presently boasts 183 thousand Instagram followers. Additionally, their Instagram account is verified. (Ambassify, 2024) They often publish twice a week, engaging their audience with content catered to various follower demographics. They just shared a video of a pregnant woman of color setting up the nursery and getting ready for their child. They showcased the store in every way possible while promoting the car seat, keeping it their main focus. By bringing someone of that caliber during Black History Month, they also demonstrated their support for the Black Lives Matter movement, effectively fulfilling their corporate social obligation.

Canadian Tire has more than a million Facebook fans. (Canadian Tire, n.d.) Their Instagram and Facebook posts are identical. To appeal to the bilingual audience, they upload the identical content twice, once in French and once in English. That is the only difference. It is noteworthy that not many Canadian companies take that action. According to the number of likes they receive, their customer stories are among the most engaging posts they have. A video about the first female baseball players was recently uploaded. They showed a brief but inspirational video clip from Jaida Lee. (Instagram, n.d.) They released that video on February 29th, which was ideal as they are creating and repurposing their material in anticipation of International Women's Day. That is a very shrewd move and among the most reliable ways to demonstrate their support. They also demonstrated their support for women's empowerment with that brief film. Through their posts, they are expressing their brand identity.

In addition, they interact with their audience by responding to comments on their postings with either an emoji or a straightforward "thank you." This demonstrates their activity and their gratitude for the support they receive on social media. Additionally, they have a modest social media following of roughly 60,000 on Tiktok. They also cater to the Gen Z demographic, as evidenced by their presence on the relatively new platform, TikTok. A video of a Chinese man demonstrating the items he purchased from Canadian Tire to get ready for his Lunar New Year celebration was also uploaded by them. In conclusion, Canadian Tire skillfully makes use of its open and active social media presence to interact with a variety of audiences, exhibit corporate social responsibility, and enhance its standing as a trustworthy and customer-focused retailer-all of which help to build community trust and loyalty.

Facts: The Importance of Accuracy and Completeness

The FAIR approach to ethical business communications at Canadian Tire reflects a multidimensional approach that enables effective communication with all the stakeholders, improving transparency, fair play, and accountability. Such an approach makes it clear that the most crucial thing is to bring the information to the audience, which will be not only true but also appealing, memorable, and trustworthy. Undoubtedly, these principles, when rolled out with gauntlet and foil, will take Canadian Tire to the next level of corporate communications, one that is built on transparency and integrity.

Facts: The Objectives of Achieving Preciseness and Fullness

The key to ethical communication is truthfulness and providing all the information, especially the correct information. Canadian Tire will put in place strict fact-checking procedures, and working with credible third-party sources, the company can ensure the validity of all claims, be it in their marketing communications, posts on social media, or press releases. This accuracy is crucial to preserving consumer trust, company integrity, and, ultimately, the overall customer experience. Besides, transparency in financial reporting, which generally entails admitting both successes and failures, creates an overall picture of the company's performance for all stakeholders. This is where product specifications come in handy; by being comprehensive and precise, they help exclude the ambiguity that the consumer might be confused with and instead make their hopes based on real expectations, which automatically builds trust.

Access: Creating an open and participatory culture.

Information availability along with the quality of communication are equally critical, thus, it is necessary to make communication accessible and available for audience. Plain language should be implemented in communications that are intended for the general public; offering the essential information in multiple languages reflects on diversity and inclusivity. Moreover, using different communication media as well as accessibility guidelines to respond to customer needs, which are not the same for everyone, is one of the focuses. This approach is not only ethical but also more effective than traditional marketing channels. It can help Canadian Tire extend its business reach.

Impact: Consideration of Stakeholders and Consequences

Ethical communication implies a comprehensive assessment of the possible negative implications for all concerned parties. Canadian Tire can prevent or mitigate risks associated with negative stakeholder reactions by employing stakeholder analyses in advance of major campaigns or announcements. Marketing should also critically think about the representation of different demographics without falling into harmful stereotypes, which will further the social impact. Besides, consumers desire to know the corporation's sustainability practices, and that achieves the transparency that allows them to make more informed choices that are in line with environmental awareness to a great extent.

Respect: Conveying Equality and Dignity

What surely makes ethical communication tick is the principle of respect for all stakeholders, which means not using prejudicial language, cultivating a work environment based on respect, and being culturally aware. This, therefore, ensures that there communications are professional and dignified, but it also creates a harmonious workplace culture and a good image in the public.