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Implications regarding customer privacy

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Reference no: EM133140976

Digital Video Recorders, such as TiVo and Personal Video Recorders (PVR's) built into a cable provider box or TV receiver, collect very specific data about household television viewing.

These services make it possible to know which programs are recorded and watched (and when and how many times), which programs are recorded and never watched, and which programs are recorded or transferred to another electronic format.

The services also know when a particular part of a program is watched more than once (a sports play, or a favorite cartoon, or movie scene, or commercial)

Discuss, summarize and submit your answers to each of the following, numbered accordingly:

1.Could the information being collected be used to improve customer dialgue and the understanding of individual customers? If so, how?

2.What are the implications regarding customer privacy?

3.How might the company that makes this service available use this information to increase the value it offers to advertisers/marketers? Could this result in increaseed revenues for the company?

Reference no: EM133140976

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