Implications of worldwide economic changes

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Deciem is a Canadian vertically-integrated, multi-brand skincare company, owned in majority stake by Estée Lauder (Wire, 2021). The poster child of industry disruption and innovation, Deciem didn't call itself The Abnormal Beauty Company for nothing. Weathering the storms that come with success, the company successfully expanded globally, until the pandemic caused its worldwide store shutdowns (Wishhover, 2020).

As the pandemic was controlled and Deciem regained its footing, its CEO wondered about implications of worldwide economic changes on global expansion opportunities. She asked the senior marketing manager, Devi, to identify the least and most suitable country for market expansion. Devi must report back in a week.

Reference no: EM133670795

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