Implications of repositioning an identity brand

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Assignment:

Porsche repositioned its automobile brand via a gender-bending strategy-it launched a brand extension into the sports utility vehicle category, the Porsche Cayenne, to appeal to women, particularly suburban soccer moms. The Cayenne was Porsche's first vehicle that is not a sports car. Discuss some negative implications of repositioning an identity brand such as Porsche (be concrete and explain in detail).

Reference no: EM133384700

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