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Implications of mcguire motivation theory

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Reference no: EM133085069

Question 1

Early in the text, Quester et at, (2007: 300) state: "marketers are keenly interested in discovering consumer' motives since they provide useful insights into how they can create strategies for different goods and services targeted at different market segments".

Select a company or industry sector and explore the implications of McGuire's motivation theory for marketing strategy.

Reference no: EM133085069

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