Implications of international market development strategy

Assignment Help Marketing Management

Reference no: EM133223330

Assignment:

1. Highly specialized products with few direct rivals are particularly at risk of price transparency generating more intense competition.

True

False

2. When is a price change appropriate?

a. Change in market conditions.

b. Change in an exporter's internal situation.

c. Product Launch

d. a, b and c

3. When market penetration pricing is used, the product is offered at a higher price intended to generate high sales figures for the new product.

True

False

4. Where unused production capacity or extended production runs can provide extra goods for sale with little or no change in fixed costs, so that the extra production can effectively be produced at a lower cost than the original production schedule, this is called ____ costing.

a. Even

b. Level

c. Marginal

d. Median

e. Averaged

5. On what can transfer prices be based?

a. Predicable trends

b. Predisposed calculations

c. Costs, cost plus and arm's length

d. Internet inquiries

6. The most favourable term to the exporter is cash in advance.

True

False

7. CIF is the cost based on adding a simple set of formula to the price. What does CIF stand for?

a. Consumers, involvement and framing.

b. Cost, insurance and freight

c. Cost in a Foreign Land

d. Cumulative infrastructure framework

8. Your Managing Director is committed to international market development but wants to ensure that the company avoids potential high levels of corporate taxation which exist in certain countries. You have been asked to set up a working party to look at transfer pricing implications of your international market development strategy and to inform the Managing Director of the strategic options which the company should consider. Which of the following membership options would be best for bringing together the required expertise?

a. Office Managers and Production Managers.

b. Tax Specialists and Distribution Managers

c. Accountants, Legal Counsel, Tax Advisers and Division Managers

d. Accountants and Human Resources Managers.

9. Barter is the exchange of goods for other goods of equal value.

True

False

10. Grey marketing occurs when trademarked goods are sold through channels of distribution that have not been given authority to sell the goods by the trademark holder.

True

False

Reference no: EM133223330

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