Implications of extensive collection of personal data

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Reference no: EM132292020

The advanced tracking abilities of social media platforms and Customer Relationship Management (CRM) software allow companies to gather more personal data about customers than ever before. Personal customer data can help companies deliver highly relevant advertising and offers to consumers, but there has been a large public backlash against this type of extensive data collection.

What are the implications of this extensive collection of personal data? Are the benefits for companies worth the risks? Is this kind of personal data collection more useful than intrusive, or vice versa?

Reference no: EM132292020

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Implications of extensive collection of personal data : What are the implications of this extensive collection of personal data? Are the benefits for companies worth the risks?

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