Implications of an extension of product development time

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Reference no: EM133675402

Assignment:

One model of the impact of a delay in product introduction is that sales are simply shifted later in time. Another model is that some of the sales are pushed beyond the "window of opportunity" and are lost forever. Can you suggest other models for the implications of an extension of product development time? Is such an extension ever beneficial?

Reference no: EM133675402

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