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Use Business Source Premier, Factiva, or IBIS World to find an article related to biotechnology, GMO crops, or GMO labeling. Discuss the strategic implications from the perspective of a firm impacted by that technology. Describe the technology and the company whose perspective you are taking.
Answer the following:
1. What are the issues and how might it affect your company? Think about ethics, consumer acceptance, operations impact, etc.
2. What are the implications of adopting or ignoring the technology?
3. What steps would you recommend your company take?
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