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Implications for your products marketing strategy

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Reference no: EM133696323

Assignment:

Company: Roots Canada

Country of Export: Tokyo, Japan

Political environment analysis:

  • Political system and structure
  • Stability of government, potential future political risks, if any
  • Bribery and corruption risk/index
  • Implications for your product's marketing strategy

Economic and business environment analysis:

  1. Demographics: Population, growth rate, distribution of population (age groups), rural vs. urban, per capita income levels, wealth distribution
  2. Major exports and trading partners
  3. Business environment: Government attitude to foreign investment, ease of doing business, trade regulations
  4. Inflation levels, currency exchange rate; risks of devaluation versus the dollar
  5. Membership in regional economic and trading blocks
  6. Legal system: Protection of intellectual property rights, enforcement of contracts
  7. Implications for your product's marketing strategy

Reference no: EM133696323

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