Solution-Implications for marketing leadership

Implications for marketing leadership

Reference no: EM131244179

Please answer the following questions in an essay style citing multiple scholarly sources (at least one page for each question)

1. Over time, men have become more concerned about their appearance, leading to a rise in the number of men's grooming products. Over the past decade, the media paid a lot of attention to so-called "metrosexuals," heterosexual males who are very interested in fashion, home design, gourmet cooking, and personal care products.

a. How widespread is this phenomenon?

b. Do you see men in your age group focusing on these interests?

c. Should marketers change their strategies and shift their views on male sex roles today?

2. Discuss what you learned about your consumer behavior over the years. What are the implications for marketing leadership?

Reference no: EM131244179

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Implications for marketing leadership

Reference no: EM131244179

Reference no: EM131244179

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