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Implication of perishability of services for channel design

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Reference no: EM132892817

1. Briefly discuss the five generally acknowledged distinguishing characteristics of services in terms of contrasts between services and products.

2. Does the inseparability of services from their providers make it more difficult or easier to market services as opposed to products?

3. What is the key implication of the perishability of services for channel design? Explain.

Reference no: EM132892817

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