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Suppose you are conducting market research for your favorite soda brand. Sales have been lagging for two quarters, and you are determined to find out why. Propose a research project that implements each step of the marketing research process. You also decide to host an in-person focus group to gain customer insights into your brand’s current product offerings and to obtain feedback on a new product that your brand plans to launch in the next six months. Determine the makeup of your focus group. Who should be invited and why? What type of information would you want to obtain? Identify possible questions to present to the focus group.
If you were to create a confidence interval or perform a hypothesis test for the population mean checking account balance of 20-year old college students
What combination of changes in lead-time and service level would result in exactly the same level of safety stock as indicated in the table?
A business case (used to decide if a new enhancement should be adopted for a product) should have the form of an income statement. Why?
On a yearly basis, Fortune magazine does a survey of the best places to work. In 2013, Google was listed as #1 as the best company to work (Others in the top 5 included Boston Consulting Group, SAS Institute, Wegman's Food markets, and Edward Jones)...
In the book Pour Your Heart Into It, Schulz relied on several people for advice when he was following his dreams. Think about a time when you have given or received advice. Was it helpful? Was it not so good advice? Additionally, list two or more tra..
What are some of the ethical issues you should consider in charting your course of action and how would you resolve them?
How far the recommendations and suggestions produced by branch managers contribute to enhance company’s position, in order to increase its market share-profit
What was once a focus on domestic enterprise activity, then international, has given way to global enterprise. What unique strategic challenges does functioning in the global environment present relative to achieving competitive advantage and over..
This week, we've learned a lot about power, influence, and leadership. Knowing what you do now about these concepts, identify the most essential characteristic that you believe an effective leader should have. Also, identify a characteristic that is ..
Create two problem statements that address two of the five topics you developed in above.
Analyze an organization in light of the symbolic frame, paying particular attention to the assumptions of this frame.
What responsibilities does this alliance management organization have in your firm?
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