Implements each step of marketing research process

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Reference no: EM132205683

Suppose you are conducting market research for your favorite soda brand. Sales have been lagging for two quarters, and you are determined to find out why. Propose a research project that implements each step of the marketing research process. You also decide to host an in-person focus group to gain customer insights into your brand’s current product offerings and to obtain feedback on a new product that your brand plans to launch in the next six months. Determine the makeup of your focus group. Who should be invited and why? What type of information would you want to obtain? Identify possible questions to present to the focus group.

Reference no: EM132205683

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