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Implementing vertical integration

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In running a business, company will always face to 2 options: relying on market to supply raw material or implementing vertical integration. In making decision, company needs to consider the risk and benefit. Conceptually can you explain the risk and benefit for each option? Next, one of business relation risk related with asset specific is holdup problem, how this can happen, how to handle it and give example

Reference no: EM133086136

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