Implementing the marketing concept

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Reference no: EM133135766

1. What role should marketing research play in helping a firm to implementing the marketing concept?

2. You own an elegant, high-priced restaurant in your area and want to improve the level service offered by your 30-person staff. how could observational research help you accomplish this goal?

3. Compare an contrast internal database, marketing intelligence, and marketing research as a means for developing marketing information.

4. Researchers usually start the data-gathering process by examining secondary data. what secondary data sources would be available to the manager of a full-service restaurant that wanted to research consumer trends?

5. Discuss the advantages and disadvantages of using guest comment cards in a restaurant.

Reference no: EM133135766

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