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Implementing self-service technology

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Reference no: EM132608350

Technological developments, creating self-service technology (SST) where consumers can serve themselves through technology provided by the company. Self-service technology is an extension of customer experience management. For example, in the banking industry, consumers can open accounts via mobile applications without having to come to the bank.

Explain how the self-service technology (SST) strategy affects customer experience in the banking industry and what impact is obtained by banks when implementing self-service technology!

Reference no: EM132608350

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