Implementing relevant marketing theories

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Reference no: EM132163463

The company name is the jeep. and I have chosen jeep wrangler. Macro-environment – give a brief summary of broad trends that bear on the product line’s future.

Demographic trends and its impact on current or potential target markets

Economic trends and its impact on how and what customer spend, and its effect on sales and the company

Natural trends – natural forces/disasters, shortages of raw materials, the impact of the company on the environment

Political trends – laws, regulations, stability, government interventions, barriers to entry/exit etc.

Technological trends – new technologies that can/do affect how the company operates in any way (e.g. online banking, manufacturing technologies, security, social media etc...)

Cultural/social trends – forces that affect how consumers are influenced by society and culture. Include Consumer behaviour theories here (e.g. reference groups, perceptions)

Need to write 600 words by implementing relevant marketing theories.

Reference no: EM132163463

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