Implementing a brand equity management system

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Reference no: EM131479175

1. What is ROMI and why is it important to brand managers?

2. What are the steps in implementing a brand equity management system?

3. An operation sacheduled to produce 100 item has 10% scrap. Material input is 50. If scrap was eliminated, by how much would productivity increase?

Reference no: EM131479175

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