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Implementation phase of strategic sports marketing process

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Reference no: EM133322187

Questions

1. What do you think of a crisis of SA Gymnastics scandal involving their team doctor, Larry Nassar. Do you feel that crisis was handled appropriately by the individual, team, or league? Explain. How could the crisis been better handled?

2. What do you think of the crisis that happen in the sports industry, COVID-19. Do you feel that crisis was handled appropriately by the individual, team, or league? Explain. How could the crisis been better handled?

3. What do you think of the crisis of the cheating scandal by the Houston Astros in 2017. Do you feel that crisis was handled appropriately by the individual, team, or league? Explain. How could the crisis been better handled?

4. Discuss how communication in the implementation phase of the strategic sports marketing process, has the greatest emphasis for a sport marketer to ensure success? Explain.

5. How can communication be both internal and external within a sports organization? Explain.

Reference no: EM133322187

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