Implementation of e-commerce strategy

Reference no: EM13933585

Case Study: Lunch Box Restaurant

Lunch Box is a small restaurant located in a busy area of Canary Wharf right in the middle of busy offices and providing different types of food items including packed (ready to go) and prepared on order. The restaurant serves Mediterranean, Italian and Indian food. Since the restaurant is located in a busy area where people from different cultures visit to buy food. The restaurant has no seating area therefore it operates only on take away basis. Though restaurant holds a good reputation however new entrants, presence of large number of other restaurants and no seating area are some of the key limitation which is effecting on the business profitability. In order to grow profitability the restaurant has conducted a survey which revealed that most of the customer would like to have food delivered in their offices so they don't need to leave their workplace. On the basis of survey results the Lunch Box Restaurant management is interested in E-Commerce system which waould enable their customers to select/choose food for their lunch and to be delivered to their offices.

You are required to attend following tasks by keeping in view the above case:

Write a Word or PDF report based on the Lunch Box Restaurant case study provided above. The focus of your report should be on the issues raised in the following tasks.

Please use the headings shown below when writing up your report Assessment Criteria coverage

Scenario: Assignment scenario provided above

Assignment Title: Analysing and Implementation of E-Commerce Strategy Title is provided

Understand the impact of E- Commerce on business. (Learning Outcome 1)

Task 1: Critically discuss the expectations of internet customers who are interested to place their lunch orders online for Lunch Box Restaurant.

Task 2: Determine the relevant e-Commerce application for the Lunch Box Restaurant and critically assess the potential impact of common e-Commerce applications on Lunch Box Restaurant. (Payment systems, online shopping, shopping cart software, newsgroups, and email)? Be able to plan an e-Commerce strategy. (Learning Outcome 2)

Task 3: Plan an E-Commerce implementation strategy for the Lunch Box Restaurant. Be able to manage an E- Commerce strategy. (Learning Outcome 3)

Task 4: Critically assess the risks of linking business systems to the internet.

Task 5: Explain the importance of protecting the intellectual property of an organisation.

Task 6: Critically discuss what security measures Lunch Box Restaurant need to take in order to protect its e- Commerce system.

Task 7: Critically evaluate latest e-Commerce developments and assess how these developments can be incorporated into an e-Commerce strategy for the Lunch Box Restaurant.

Reference no: EM13933585

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