Implementation and control of all marketing activities

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Reference no: EM133664714

A marketing plan is an action-oriented document or playbook that guides the analysis, implementation and control of all marketing activities. Throughout this course, you will develop a marketing plan for a food truck. Many businesses fail to execute on their marketing plans because they did not spend adequate time clearly identifying what they wanted or expected to do. As a first step in developing your marketing plan, you will need to identify specific objectives that you want to achieve. In a short paragraph (3-5 sentences), explain your initial idea for a food truck. Next, clearly state two specific marketing objectives for the food truck. For each objective, include a brief one to two sentence description of the objective. Example Marketing Objectives:

- We want to establish our food truck, within a year, as a trusted contaminant-free space where customers needing gluten free options can dine comfortably.

- We will establish Social Media accounts using Facebook and Twitter with the goal of identifying 100 potential customers through Likes or Followers, during the first 3 months of operation.

Reference no: EM133664714

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