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Implement to increase customer retention

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Reference no: EM131249632

1. Explain why customer satisfaction may not be enough to keep customers loyal.

2. What strategies can a marketer implement to increase customer retention?

3. Satisfaction and dissatisfaction (after post-purchases decisions) can lead to different behaviors. Describe these differences.

Reference no: EM131249632

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Implement to increase customer retention : 1. Explain why customer satisfaction may not be enough to keep customers loyal. 2. What strategies can a marketer implement to increase customer retention?
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