Implement strategies through learnings of christams

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The secular imagery of Santa Claus and the religious iconography of the Nativity coexist uncomfortably in contemporary society. On Christmas Eve celebrations in churches recall the birth of Jesus while Santa is busy elsewhere. Both the religious and the secular traditions of Christmas are generally thought to have been passed down through many generations. The story of the evolution of modern Christmas celebrations is complex, but it does reveal that some "traditions" are not so very old at all. Consider yourself as a marketer who wants to create a new festival icon for increasing sales. What lessons can you take from Christmas and implement in your strategy? (Think of a festival and an icon where you can implement strategies through learnings of Christams

Reference no: EM133144006

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