Implement corporate policy on umbrella branding

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Reference no: EM132128097

Explain and discuss the following questions by including the applicable example.

As a brand manager, you submit a recommendation to the board of directors to implement a corporate policy on umbrella branding. Provide an explanation description to be able to convince the board of directors that begins with the concept of umbrella branding, the underlying consideration of umbrella branding strategy, as well as benefits for the company when implementing the umbrella branding strategy on the products owned.

Reference no: EM132128097

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