Reference no: EM133096883

BSBMKG542 Establish and monitor the marketing mix

Task: Marketing Monitoring Report

This task will require you to implement and monitor the marketing strategies developed in Workplace Project Task 3.

You will then report current progress of marketing activities in achieving organisational goals with relevant stakeholders.

Relevant stakeholders refer to individuals or groups who will be involved in implementation of the marketing mix.
Use your workplace/organisation's template to complete this task or use the MarketingMonitoring Report template provided at the Bounce Fitness site.
To complete this task, you must:
• Implement the marketing mix plans selected in Workplace Project Task 3.
• Monitor the implementation of the marketing mix on at least two occasions, based on monitoring strategies outlined in Workplace Project Task 3.
• After each scheduled monitoring conducted, prepare a Marketing Monitoring Report, which must include the following information:
o Identify the actual marketing performance against each KPI set in Workplace Project Task 3
o Compare and record the variances in:
• The actual marketing revenue against the task budget identified in Workplace Project Task 1.
• The actual marketing costs against the task budget identified in Workplace Project Task 1.
• After each monitoring occasion, present the Marketing Monitoring Report to at least two relevant stakeholders, indicating the progress made towards achieving marketing objectives.

Review Workplace Project Task 4 - Assessor's Checklist before starting this task. This form outlines the following:
• Resources you are required to access to complete the task.
• All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Review the template you will use to complete this task. If you are using a template from your workplace/organisation, discuss with your assessor to ensure that the template covers all requirements that apply to this task. Otherwise, use the Marketing Monitoring Report template provided at the Bounce Fitness site.
Submit at least two completed marketing monitoring reports to your assessor. Include the supplementary document used to create the marketing monitoring report, such as:
• Generated marketing data and information relating to progress towards achieving organisational goals such as website traffic from monitoring tools, customer feedback from feedback tools, etc.
• Relevant variance analysis date and information such as, sales data, profit and loss statements, cash flow statements, etc.
You must also submit evidence of presenting the Marketing Monitoring Reports to at least two stakeholders after each monitoring occasion, indicating the progress made towards achieving each KPI developed in Workplace Project Task 3.
Evidence must be at least one of the following:
• Email correspondence
• Meeting minutes
• Video recording of the meeting conducted with the stakeholders
When using this as evidence, ensure to inform the stakeholders of the purpose of the recording before doing so.

Attachment:- Establish and monitor the marketing mix.rar