Implement a complex marketing campaign system

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Reference no: EM13753411

Term Paper: Using Agile Project Management to Implement a Complex Marketing Campaign System

This assignment consists of two (2) sections: a written project plan, and a project plan that is created through the use of MS Project. You must submit the two (2) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for. Additionally, you may create and / or assume all necessary assumptions needed for the completion of this assignment.

Imagine you are the project manager for a critical project for an organization. The organization wants to implement a state of the art real-time marketing campaign system. This system has many components.

· First, it has to get data from its front-end systems via the middle-ware component.

· Second, it has its own database system that stores the shopping history, credit information, billing address and shipping address, and so on.

· Third, it has a marketing rules engine that needs to be customized for various campaigns.

· Finally, it has an analytical platform that leverages data warehouse and analytics tools, such as SAS to test marketing strategies and assess campaign effectiveness.

Section 1: Written Project Plan

1. Write a ten to fifteen (10-15) page paper in which you:

a. Suggest an Agile project management framework to the sponsors and justify why the framework you suggested is best suited for this project.

b. Develop a release plan through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length.

c. Explain how to use Agile methods to scale the release plan you developed for retiring the legacy applications.

d. Explain how to use Agile methods to establish the scope for the project and determine the methods to control the scope to ensure the business values will be delivered.

e. Choose at least two (2) Agile techniques to monitor this project and explain the reasons why you chose those two (2) techniques.

f. Suggest Agile strategies to develop product vision and product architecture.

g. Create a diagram to show the overall systems architecture through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length.

h. Determine the roles of the Agile project team in this project and determine the coaching methods to build a high-performance team.

i. Determine the Agile techniques to manage conflicts and facilitate collaboration throughout the project. Provide examples to support your response.

j. Explain how to set the right expectation with the business.

k. Take a position on whether or not offshore resources should be used in this project and explain why or why not.

l. Speculate on the ethical challenges in this project and explain how to resolve them.

m. Identify the key differences and speculate on the consequences if managing / governing the same project with a traditional waterfall project management approach instead of using Agile strategies.

n. Suggest the Agile methods to control the quality of work among the project team.

o. Explain how to encourage more innovative ways to accomplish this project.

p. Explain how to use Agile methods to handle the documentation in this project that would satisfy both short-term project needs and long-term maintenance needs.

q. Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Section 2: Project Plan Use Microsoft project to:

2. Develop the project plan. The project plan should:

a. Record all tasks, subtasks, resources, and time related to the project.

b. Outline the planning, analysis, design, and implementation phases.

Reference no: EM13753411

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