Imperfect cultural reference for international business

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According to Daniels, Radebaugh, and Sullivan (2015, p. 95), 'national culture is a useful but imperfect cultural reference for international business'. Discuss to what extent national culture is 'useful', and to what extent it is 'imperfect'. ?

Similar to Q1 (part 2)?

It's a rather open question- you have to discuss the usefulness/applicability of national culture in the international business context, i.e. why national culture is 'useful' and why it is 'imperfect'. ?

You may also consider the managerial implications.

Reference no: EM132839873

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