Impede adoption of some products or services

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Reference no: EM133653945

Question

Benedict and Toni talk about cultural or national identities that may impede adoption of some products or services. For example, in minute 17 they discuss selling 'software for leaders' in France. However, one could argue that some of these cultural differences are not fixed and that companies' strategies might be able to alter them. Discuss this argument. Can you think of examples in both directions?

Reference no: EM133653945

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