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This assignment will assess the following learning outcomes:
1. Critically appraise contemporary key branding theory and concepts.
2. Critically evaluate their impact on brand management practice.
The Assignment Task:
Assume that you are a Brand Manager in any international organisation of your choice and are tasked to develop and execute a branding programme to build awareness and create demand.
You are also expected to evaluate the challenges that will be faced by the company considering changes in the environment. You are required to write a 2500 - word report that covers the requirements below:
1. Discuss the challenges and importance of brand management and critically evaluate its implications to the organisation.
2. Illustrate the impacts of brand management as practised by the organisation.
Implementation of Harvard Referencing System (minimum 10 references)
Verified Expert
Brand strategy and brand extension helps the product Samsung S9 to increase their profitability as well as productivity in the market. The two brand extension method are briefly described which allows the product Samsung S9 to increases their profitability in the market. There are several ways by which an organization can extend their products to attract a large number of customer in the market. Branding strategy allows the organization to promote their products and services in a cost-effective way. The purpose of this paper is to understand the brand extension used by the product Samsung S9 and its implication on their potential target markets. Furthermore, the paper will also provides an idea about the branding strategies of the product Samsung S9 and also its implication on the potential targeting market.
find attached the required essay material. please follow the guide and produce an excellent essay that should not exceed plagiarism of 10% All required details provided in the attached. Please note in assignment criteria sections with more marks should contain more words (example: Brand Management Application section B & Brand Management Practices section B .
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