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1. Explain three forces leading companies to pursue international operations.
2. Explain the concept of protectionism. Describe at least one impact to international business strategy.
3. Identify at least one potential disadvantage to initiating, continuing, and/or expanding international operations. Identify one action that you would recommend in order to overcome this disadvantage.
4. List and discuss in detail two of the diverse and unique risks that face multinational corporations.
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Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
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