Impact the recall had on its organizational brand

Assignment Help Management Theories

Reference no: EM133686232

Your client, Leviathan Technologies, recently had a major product recall on the Sonic 2 server, with 80% of the new product being recalled due to defective hardware. During the past three months, the organization has redesigned the product and fixed the hardware issue. They have hired the public relations firm where you work to create messaging that introduces customers to the new product and convinces them that it's high quality and defect-free. In addition to promoting the new product, the message needs to focus on regaining customer confidence and eliminating or minimizing any negative impact the recall had on its organizational brand.

Reference no: EM133686232

Questions Cloud

What would your organizations data plan consist of : security measures and proper protocols, as well as data access, usage, and sharing mechanisms. In a report to the company's CEO, what would your organization

What design considerations are used to calculate the number : What design considerations are used to calculate the number of overflow scuppers required? annual rainfall, size of rooftop area, project location, duration

What is tested to ensure the interior air quality meets : What is tested to ensure the interior air quality meets minimum standards of quality, while achieving energy efficiency? SEER rating air exchange rate window

Contract was signed but before the money was paid : If you bought a property because you thought that it would appreciate in value but, immediately after the contract was signed but before the money was paid

Impact the recall had on its organizational brand : the message needs to focus on regaining customer confidence and eliminating or minimizing any negative impact the recall had on its organizational brand

Goods services and ideas ready for the market : responsible for developing an administrating the activities and transforming resources into Goods services and ideas ready for the market

Explain six criteria that are used in the selection : Explain SIX criteria that are used in the selection of textbooks for the various subject areas. Cite an example in each case

How did photography influence impressionistic painting : How did photography influence Impressionistic Painting? Use examples to explain your answer.

Views for or against on the above statement with examples : In a school, "participative leadership style" is proven to be most effective when teachers and students are able and willing. Present TWO (2) views

User Account

All Pages