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Assignment:
Suppose you're working for a company producing apparel such as Lee and you are in charge of the launch of a new brand.
1) Which kind of distribution strategy would you like to set up for your product? Answer to this question referring to all the choices you've to take during the distribution strategy definition.
2) How could your independent retailers impact the marketing image of the product line you're launching? Refer to both positive and negative impact in your answer.
3) How can you limit/control this impact? Provide concrete examples of activities you'd implement.
4) Which KPI would you use to measure the effectiveness of your distribution strategy after the launch? Answer to this question properly explaining what each KPI you mention measures in relation to the distribution strategy (your answer to question 1).
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